PD Creative Media is on a mission to help small to medium size businesses leverage interactive video content across all social channels. Video content is more than just setting up a tripod. We utilize storytelling and strategy to create immersive engaging content specific to our clients’ business goals.
Our Process
No two businesses are the same, that is why we offer video content plans custom built for each business we work with.
Our process revolves around our Video Marketing Strategy Workshop. This gives us the opportunity to really get to know you and your business. We go through a series of specific topics that will help us understand the best approach to digital content strategy and video creation.
Video Marketing Strategy Development Workshop
The workshop is centered around our discovery process. We will set down with your team and dive into your existing content gathering process, this includes learning about allyour existing social channels, reviewing your brand guidelines, brainstorming new content ideas and honing in your businesses specific story. This process is specifically tailored to discover the best approach for your video content strategy and marketing needs.
Here is a rundown of what you and your team will walk out of the workshop with.
A video playbook to get your team moving forward with your video creation and campaigns.
We will identify your ideal customer, their motivation, and map out your clients customer journey from first contact to “Thank you for doing business”
We will go over and establish key metrics to track your expected ROI and KPI’s of your content.
Brainstorm and recommend the best video types, platforms, and distribution options that work with your internal objectives and culture.
Include a social media set-up guide to get your accounts up and running and start building out a video marketing plan.
Best practices for optimization of video content.
A basic script or outline for your projects for the next quarter.
Digital Content Packages
Regardless if you use your teams marketing plan, or go through our Video Marketing Workshop, we will set you up with a custom built video content package. This package will be custom tailored to your specific video strategy and will include:
30-min Weekly Video Strategy Session- This is your teams time to ask questions and get education.
2 hour content capture block per month.
30 min Weekly Wrap Meeting
Weekday Availability via Slack
Raw Footage Uploads, Video Curation, Logging, Organization via Custom Content Manager
Video Conversion/Optimization for Social Platforms
Custom Motion Graphics, per request
Unlimited Video Revisions (est.2-4 day turn-around)
10 short form videos from archives, (promos, podcast cutdowns, testimonials, etc)
Video and Asset Storage and Management
If you have ever lost a hard drive to corruption or theft then you know how important having a secure backup can be. We will store and maintain your video assets on our secure servers in multiple locations to ensure none of your assets are lost.
This option is great for small business owners who do not have time to allocate to organizing and transferring content and makes collaboration a breeze.
—Variable monthly rate determined by storage needs —
Video Production
BRAND STORY
Imagine you're a potential customer searching on Google for "lawn care in your area," "roofer near me," or "air conditioning out." Will your business show up in the search results? Creating videos isn't a one- stop solution and requires groundwork beyond video production and content creation, an essential aspect of you SEO and brand recognition is a few key videos. Your brand story or video business card so to speak is central to start building this content. This video is the foundation of every outbound and inbound lead you generate and will be a key resource for your sales and marketing teams. It embodies your business's essence – who you are, why you care, how you deliver your product or service, and where customers can locate you. By having a brand story or video business card, you can differentiate yourself from competitors, instantly attract qualified customers by making sure you align before having to ever say a word.
THE PROSPECT EXPERIENCE
After a client KNOWS you, and LIKES you by watching your brand story, and Video Business Card, they are going to look to put their TRUST in your company, your employees and your process. Que THE PROSPECT EXPERIENCE VIDEO. This is where you PROVE to your prospect that you have a process, that that process works, and that their experience will be driven by your company’s core values. It will reassure them you are a good fit and build the TRUST necessary to earn their business.
PRODUCT AND PROCESS VIDEOS
A product highlight is a great way to build expertise with your prospects and establish yourself as a pro in your field. These videos can cover a wide range of products and services that are unique to your business. If you are unsure how to best feature the product or service we can help with preproduction and scripting as well.
PAID SOCIAL MEDIA ADVERTISING CAMPAIGNS
Once your videos are complete, we offer turn-key distribution and advertising on social media. Many people create amazing knowlegable work that no one sees, we can make sure your content works for your business.
Editing and Post- Production Services
Every project and client is unique. Because of this we have created a discovery form to help you get the video content plan you are looking for. You can fill out this form by clicking the button below.